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Rambus, Inc.
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Client:Rambus, Inc. Title:XDR2 – World’s Fastest Memory Architecture Video Type:Technology Demonstration Project Description: While Rambus were planning the launch of their next generation of XDR2 memory technology they asked ProductClips to create a video which would position XDR2 as more that twice the performance of the competing GDDR5 memory architecture. To credibly communicate the “double the performance of GDDR5” message to the video viewer, ProductClips had to add to the storyboard detailed technical information about the technical innovations in XDR2 that set it apart from GDDR5. The result is a video which credibly drives home the key “XDR2 delivers double the performance of GDDR5” message to the viewer. |
The video does an excellent job of demonstrating the technical benefits of Rambus’ XDR2 memory architecture. We’re certainly pleased with the results.
Tim Messegee, VP Marketing, Rambus